The Pebble and the Avalanche

The Pebble and the Avalanche

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The Pebble and the Avalanche

Revolutionary Innovations

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The most important revolutions in business and technology of the past two hundred years all share an underlying secret: the key to innovative products isn't putting the right pieces together. The key is taking the right pieces apart.

The Pebble and the Avalanche: How Taking Things Apart Creates Revolutions teaches how to understand innovations, create new ideas, and apply them to your products. Read this web site to find:

In Twenty-Five Seconds or Less...

The book asks a few key questions: Why do certain kinds of innovations — ideas and inventions — start revolutions in business and technology? How do they unleash an avalanche of creativity and constructive change? Can you apply these concepts to everyday problems?

The answers: Innovations that "break apart" the existing infrastructure of technology or business are the innovations that start revolutions. These innovations provide a set of common benefits, one of which is creativity. And once you learn the basic principles, you too can "break things apart" to solve a wide range of common problems in business and technology.

This longer introduction includes examples.


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