The Pebble and the Avalanche

Brilliant Advertising from Oracle

Oracle has a brilliant advertisement out that compares their database with SAP's database.

Each database allows developers to create programs that run internally to the database. Oracle's advertisement is quite simple:

Oracle

Applications written in Java. Java is the standard language of the Internet supported by the entire IT Industry.

SAP

Applications written in ABAP. ABAP is a 25-year-old proprietary language invented by SAP and supported only by SAP.

Who could ask for a more pointed, perfect skewering of the competition? I don't know whether Oracle's claims are true. What I find fascinating is that Oracle finds an accusation of this nature — lack of disaggregation by SAP — to be a potent, highly effective marketing tool.

Topics:  · computing

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