The knock-down, drag-out fights between companies that want to dominate your living room may be drawing to a close. An article in ScreenPlays Magazine describes how companies are starting to learn the benefits of cooperation. As a result, consumers might actually receive some of the benefits they've been promised as part of the digital revolution.
Of course, if you've read the book, you don't need a recap of what's been happening so far in this battle — it's the same battle that was fought back in the 1850's over machine screw threads. Manufacturers started out by pushing their own "standards," which resulted in consumers being wary about purchasing anything. Now the manufacturers, except for Microsoft if I'm reading the article correctly, have come to understand that they must cooperate to grow the market.
Let's hope that ScreenPlays is correct. So far even the simplest cooperation hasn't been achieved: the next generation of DVDs is still on hold as the HD-DVD and Blu-ray DVD camps continue their pointless battle.
Topics: · design · manufacturing · standards
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