The Pebble and the Avalanche

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Current Revolutions in Business and Technology

by Dr. Moshe Yudkowsky,

author of The Pebble and The Avalanche: How Taking Things Apart Creates Revolutions

 

Wed, 2006-May-17, 09:08

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Amazon.com and the Transition to Full Disaggregation

In the early days, Amazon's online business was One Big Application that held

all the business logic, all the display logic, and all the functionality that Amazon eventually became famous for: similarities, recommendations, Listmania, reviews, etc.
In 2001, Amazon simply couldn't grow that system any longer, but they still needed to innovate. Amazon pioneered what's now called "service-oriented architecture" — dozens of different "services" devoted to one aspect of their business:
If you hit the Amazon.com gateway page [today], the application calls more than 100 services to collect data and construct the page for you.
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