The major cell phone companies — Verizon, AT&T, and perhaps others — continue their relentless march to intrude your phone service by introducing advertising on mobile phones. AT&T thinks it will make billions in the advertising industry, which I will have to see to believe. It's the kind of imposition that can only be achieved by an oligarchy — any real competition would instantly squash advertising on cell phones. No wonder the cell phone companies continue to fight against city-wide wireless Internet services, which might provide some competition.
But if they really go through with it, I suspect we'll see golden opportunities. First, more people will find a way to switch to mobile devices that use voice over the wireless Internet instead of cellular service; but more importantly, business people will be willing to pay a premium for service that does not have advertising. I have to wonder where that service will come from and who will provide it.
Topics: · marketing · predictions · telecommunications
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