My friend Jason Dowdell runs MarketingShift, a search engine optimization web site. He's an expert at making certain that your web site can be found, searched, and highly ranked by search engines such as Google.
I'm bringing this up because yet another article has appeared about companies that simply don't understand the role of Google in Internet-based commerce. Google is in the business of tweaking its search engines to return the very best results from the consumer's point of view. They aren't in the business of keeping your company's web site on the front page of their results, they don't guarantee to search your web site the very first day it goes online, and they can change your company's ranking at any time as they optimize their search algorithms. Google does not own the Internet; they are a company just like yours.
If you don't like your search ranking, stop whining to Google about it. Call Jason; he's been working in this field for over a decade, he can fix your problems, and making your web site rank highly is his business — not Google's.
Topics: · business · internet · web
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