A while back I wrote an article called "Can the Clueless Survive," which discussed how Chase Bank and other clueless institutions would suffer as technology continued to advance. (In case anyone is interested, Chase Bank has moved from ignorant telephone calls to actively ignoring letters from my in-laws. The evidence seems to indicate that Chase has yet to master the intricacies of the written word, much less new-fangled innovations such as the telephone.)
But I've just turned off email from yet another clueless vendor; in this case, an outfit that calls itself NXTComm. NXTComm puts on an industry trade show; I registered for their conference; but that doesn't mean I want to receive email from them twice a day. I've just turned off the email address that I used to receive email from them, which means all their mail will come back with bounce messages that read "Too much trivial email." I've been lazy, however, and I haven't implemented Disposable Phone Numbers, which means that I may be on the receiving end of automated telephone calls.
I used to think that a barrage of email was a mark of desperation on the part of a vendor, but lately I've decided it's just cluelessness. Now that email systems — at least for the technically minded — can automatically dispose of unwanted messages, balance has been restored between the sender and receiver. The senders took advantage of the decline of the clerk and personal secretary to gain attention; technology has finally delivered some effective strategies; cluelessness once again carries its own punishment.
Topics: · internet · marketing
Link to this story · Comment form · Blog Home
To leave a comment, please fill out this form.Comments are closed for this story.
Trackbacks are closed for this story.
