Today's junk mail includes yet another letter from SBC, that is, the new AT&T. They sent me a letter marked "important account information" with no company name in the return address, in a transparent attempt to fool me into opening their advertisement. I recognized the return address, but I wanted to compare today's letter to yesterday's letter pleading with me to return to their company.
I have to admit that I'm amazed by this approach to marketing. "Hi, we just lied to you in order to get you to open this letter. Won't you trust us with your business?" I have tried and failed to understand this phenomenon as it defies my analysis. I guess some customers actually do respond to this type of marketing.
Topics: · marketing
Link to this story · Comment form · Blog Home
To leave a comment, please fill out this form.Comments are closed for this story.
Trackbacks are closed for this story.
