As I've stated elsewhere and especially in my book, one interesting battle in the digital age is the fight for your address book. Everyone wants to own it: the company that manufactures your PDA want you to keep the information there; your telephone company want it online in a speed-dial list; your cell phone manufacturer wants the information inside their handset; your "contact relationship management" software has it's own specialized database of your contacts; Google, Plaxo, and a dozen others want you to keep the information in their online services. And if you use some or all of these various devices, web sites, and telecom services, you know that it can very difficult to keep them all in synchronization.
I hadn't noticed that what I think of as the more "casual" social networking web sites had entered the battle. Facebook and Nokia have discussed how to integrate Facebook into Nokia cell phones, and in particular how to move address book information between the two companies. I'll be interested in how these new partners settle their differences and enter the address book battlefield — and which new fronts open up in this long war.
Topics: · internet · telecommunications
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