I've just read a nice quote from Craig Herbert, the CEO of Supervalu, a conglomeration of grocery store chains. In an interview in the Wall Street Journal, he said something I absolutely agree with:
"Look at three-for-$5 deals. Even if you're good at math, you have to stop and think for at least a few minutes and say, 'Oh, wait a minute, how much is that per?' We don't want you to have to bring a calculator to our stores."I've said the same thing many times myself: "A phone call is no time for a pop quiz." You can see some of my comments on proper user interface design in this video of my latest talk at SpeechTek in New York.
Topics: · business · user+interface
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