The Pebble and the Avalanche

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Current Revolutions in Business and Technology

by Dr. Moshe Yudkowsky,

author of The Pebble and The Avalanche: How Taking Things Apart Creates Revolutions

 

Tue, 2011-Jun-07, 06:09

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The Irony: Twitter and Apple

Yesterday was precisely either the right day or the wrong day for Apple to announce that the next release of Apple's operating system for the iPhone will integrate Twitter.

As Apple announced their new Twitterized features, back in New York City Representative Anthony Weiner (D-New York) called a press conference to admit that he'd lied about his use of Twitter to send an embarrassing photograph of himself.

Apple may view Twitter integration as a win for their users, and that might even be the case for some of these users (and if Twitter proves reliable enough to provide service and remains profitable enough to continue as business). But I know that I don't want to accidentally send all my emails out in my Twitter feed; that I don't want all my photos uploaded for the world to see; that I don't care for anyone other then my spouse to know my location at all times. Apple's integration of Twitter should make everyone nervous — a single misplaced tap on the screen away from sharing corporate secrets, vacation plans, or your child's birthday party photos with the entire world.

I'd say that Weiner's timing was impeccable. Weiner inadvertently performed a public service with his demonstration of the pitfalls of improper use of Twitter. With Apple's integration of Twitter into every nook and cranny of the iPhone, expect to see an entire new level of inadvertent disclosures.

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