Is the Next Generation of DVD Players Doomed?
Let's say that every time you wanted to take a trip in your new Ford or Toyota automobile, you had to contact the manufacturer for permission: You would go to a web site and enter your starting point, destination, names of all passengers, and purpose for the trip. Certain trips would require a special, extra fee to the manufacturer if it decided that your trip wasn't on the list of "standard" uses for your car, or even if you gave too many rides to a neighbor who didn't have his own car. Oh, and good luck if the Internet was down, because you wouldn't be able to start your car — the manufacturers have to send an unlock code before each and every trip.
Not very attractive, right? In fact, if all new cars were made that way, you'd do everything you could to hold onto your present-day car and keep it running as long as possbile, and pray that the manufacturers regained some sanity before you were stuck with one of those new automobiles.
Sound ridiculous? Unfortunately, it describes exactly why I will hold onto my current DVD player as long as possible. Here's how the next generation of DVD players [Site requires free registration], HD-DVD and Blu-ray, will work:
If a consumer wants to make a copy of copyrighted content in his HD-DVD recorder, he first needs to hook his recorder to a network via Ethernet. Then, he goes to a Web site made available by a content owner, where he finds out how much it costs to make a copy in a certain resolution, such as high or standard definition. The consumer also has to inform the content owner of a destination medium (a portable media player, for example) where the copied content will eventually be played back.
I've written before about the incredible concepts behind Blu-ray; for example, the manufacturer can disable your player by remote control if they think you're using the player in ways they deem inappropriate. But I see the insanity isn't confined to Blu-ray, and that HD-DVD also contains these amazing "digital rights management" schemes.
The large "content providers" — the handful of music companies and movie studios that control the vast majority of entertainment in the US and worldwide — continue their campaign to redefine ownership. Digital rights management disaggregates ownership of "content" from the physical ownership of the data: I might own a DVD and the digital data burned onto it, but without a DVD player that has the correct cryptographic codes, I can't play the DVD and it's worthless. The large content providers are attempting to use that disaggregation to seize ownership and centralize it; they prefer that I purchase the DVD and then pay rent afterwards as well, a business model that brings them a steady revenue stream. Fortunately, current-generation DVD players won't go away soon, and the confusion in the marketplace between HD-DVD and Blu-ray will open up competition, and I can hope that competition will lead to more sane policies — ones that give me ownership of the content I purchase.
Topics: · intellectual+property · standards · technology
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